MICHELLE P. FRASER Senior Consultant - Branded Concept Development michellef@subwaydcw.com Michelle Fraser is a highly experienced senior consultant with special knowledge in Brand Concept Development. Michelle has assisted many non-commercial On-Site operators with Branded Solutions, including GSA, GSI, Wal-Mart, BJ’s, Guckenheimer, all three major Contract Management Companies, Westfield, and Self-op sites. Achievements include; Developed presentation material to gain entry into non-traditional locations/segments. Coordinate non-traditional development opportunities with area managers. Complete site evaluation and managed Subway® site review process. Construction coordination with project managers. Coordinated the review of 91 Wal Marts with Subway® being awarded 61 locations. Increased non-traditional development in new venues for Subway Development Corp. Analytical information: Performed sales analysis to gauge impact on existing restaurants versus new development activities to utilize for future opportunities. Coordinate and assist with company website and administrate the email accounts with our web design and email host firm. Coordinate computer related programs with our staff and computer firm. Training, assist with training of real estate administrator and project managers. Raised $215,000 for the American Cancer Society by organizing and managing the 2003, 2004 and 2005 Subway Annual Charity Golf Tournaments. Developed relationships with over 240 golfers and sponsors that included Coca Cola, US Foods, and Frito Lay. Coordinated bi-annual convention and holiday parties for over 700 franchisees and staff. Effectively communicated between various vendors and staff members to ensure a successful outcome. Organized various quarterly staff meetings for approximately 30-60 team members. Crossed trained in areas of construction, operations, franchise sales and field consultant responsibilities which minimized dependencies and provided better teamwork by being able to perform other duties not specific to my department. Various other responsibilities, this position was multi task oriented that requires an individual to be self motivated, organized and have very good communication skills. EDUCATION: BS in Corporate Wellness and Therapeutic Recreation, NW Missouri State, Maryville, MO 2000