Clientele: Manufacturers Brand Strategy Brand Development Brand Implementation Solutions Summary Cambro Manufacturing Co. Huntington Beach, CA     X Foodservice Marketing Brochure Collateral Development Coca-Cola Company Atlanta, GA X X X Member of Foodservice Consulting Consortium Assist Retail Customers Worldwide in Design & Development Analysis of Trends & Market Patterns Fantastic Foods Petuluma, CA X X   New Concept Development General Mills / Betty Crocker Kitchen Minneapolis, MN X X X Betty Crocker Bake Shop Development Developed Retail Strategic Business Plan Initiated Sales Development for Prototype Testing Non-Commercial Market Entry Analysis Good Humor – Breyers Green Bay, WI X X X Dip Shop Retail Concept Development Strategic Planning Market Entry Analysis Concept Implementation Kraft Foods North America Glenview, IL X X X Hot Dog Construction Company Retail Concept Development Plan & Design Business System Development Oscar Mayer Hot Dog Construction Company, Prototype & Roll-out Lipton Englewood Cliffs, NJ X X X Teabar Concept Retail Development On-Going Trademark Development for HMR Foodservice Concepts Wish-Bone Salad Bar Concept Mrs. Smith’s Bakeries Tucker, GA X     Pie Shop Strategic Plan Market Entry Analysis Nabisco Parsippany, NJ X X   Oreo Express Unit Prototype Development Plan & Feasibility Study Concept Development Parrot-Ice Houston, TX X X X Express Unit Prototype Development Plan & Feasibility Study for Tea Icee Market Entry Analysis Schwan’s General Food Service Marshall, MN X     Trademark Concept Development Market Entry Planning Sales & Operational Analysis Heinz HDQ’s Weight Watchers Pittsburgh, PA X X X The Good Plate Market Analysis, Concept Development, Prototype Design, BETA TEST, Roll-out Clientele: Operators/QSR’s Brand Strategy Brand Development Brand Implementation Solutions Summary Aramark HDQ’s Chicago, IL X   X International Development New Business Development Chick-Fil-A, Inc. Atlanta, GA X   X Market Entry Plan & Analysis Developed “Ritchie Watch” for Non-Commercial Communication & Analysis Themed Concept for Non-Commercial Markets Ford Motor World HDQ’s Detroit, MI X X   Brand Concept Development Signature Food Design Holiday Inn World HDQ’s Atlanta, GA X X X 3 Squares: Signature Concept Branded Concepts for Convenience Court Roll-Out Member HI Food & Beverage Management Board Convenience Court Opening Team Host Marriott Bethesda, MD X     On-Going Quarterly Trends & Patterns Analysis Identify Market Opportunities Jamba Juice San Francisco, CA X   X Entry Plan & Business System for Retail Market entry Collateral Material On-Going Site Selection & Qualification KFC HDQ’s Louisville, KY X X X KFC Express New Concept Development Sales Development Plan Lackmann Foodservice Long Island X X X Strategic Planning Concept Development Marketing Analysis Mama Ilardo’s Baltimore, MD X   X Market Entry Sales Development Marriott-Sodexo Washington, D.C.   X   Sales Planning Market Analysis & Development McDonald’s Corporation Oakbrook, IL X   X Brand Concept Analysis & Strategic Planning for Development of SPOD’s Site Selection Motorola HDQ’s Schumburg, IL X X   Food Court Brand Portfolio: Development & Marketing Panda Express So. Pasadena, CA X X X Panda Express Concept Development Market Entry Plan Roll Out Plan Pizza Hut Witchita, KS X X X Branded Concept Development Market Entry Analysis Ranch 1 New York, NY X X X Developed Business Plan Strategic Planning Market Analysis Brand Implementation Sbarro HDQ’s Commack, NY X X   Concept Development, Market Entry & Planning Developed High-Tech Video Brochure & Sales Plan Stuff N’ Turkey Owings Mills, MD     X Design & Developed Marketing, POS, Training & Merchandising Systems Subway HDQ’s Milford, CT X   X Instrumental in First Major National Brand Roll Out 2000+ Non-Commercial Accounts Developed Agent Training On-Going Brand Consultation Taco Bell Irvine, CA X X X Strategic Planning & Concept Development Trained Business Managers, Non-Commercial Operators Villa Pizza Morristown, NJ X X X Product Development (Test Kitchen) Menu Engineering, Market Analysis, Training University of Pennsylvania Philadelphia, PA X     Foodservice Master Plan Brand Concept Development Business Planning Duke University Durham, NC X     Retail Master Plan Analysis & Recommendations for Operators University of Missouri Columbia, MO X   X Food Court Brand Concept Development Catering Master Plan Retail Master Plan University of Miami Coral Gables, FL X     Retail Master Plan RFP Analysis Auburn University Auburn University, AL X X X Retail Analysis Foodservice Concept Master Plan University of Notre Dame South Bend, IN X     Retail Master Plan University of Minnesota Minneapolis, MN X     Analysis, Review & Recommendations Virginia Commonwealth University & Hospital Richmond, VA X     Retail Master Plan Consumer Surveys & Operational Analysis San Diego State University San Diego, CA X     Retail Brand Food Court Design Retail Master Plan University of California, Los Angeles Westwood, CA X     Vending Analysis & Mapping Panda Express New Concept Development Harvard Cambridge, MA X     Brand Concept Development International Clientele: Manufacturers Brand Strategy Brand Development Brand Implementation Solutions Summary Food Service Technology Ltd London X X X Developed Business Plan Strategic Planning Market Analysis RHM Foodservice Reading, England X X X Developed Business Plan Strategic Planning Market Analysis Brand Implementation Unilever Branded Innovation Group London   X X Corporate Assignment Unilever Van den Bergh Foodservice Int. Zug, Switzerland X     Trademark Development Systems Analysis Business Planning Unilever Van den Bergh Nederland Rotterdam   X X UNOX Concept Development: Hot Dog & Soup Prototype Design, Business Plan & Implementation International Clientele: Operators Brand Strategy Brand Development Brand Implementation Solutions Summary ATTA Alimentacho San Paulo, Brazil X     Corporate Market Analysis Brand Portfolio Development LeMeridien Hotels & Resorts London, England X X X Developed Business Plan Strategic Planning Market Analysis Brand Implementation Dock3 X X X Developed Business Plan Strategic Planning Market Analysis Brand Implementation Rich's Food X X X Developed Business Plan Strategic Planning Market Analysis Brand Implementation Wal-Mart X X X Developed Business Plan Strategic Planning Market Analysis Brand Implementation Freshens X X X Developed Business Plan Strategic Planning Market Analysis Brand Implementation Gillette/NE Patriots X X X Developed Business Plan Strategic Planning Market Analysis Brand Implementation Otis Spunkmeyer X X X Developed Business Plan Strategic Planning Market Analysis Brand Implementation Sodexho USA X X X Developed Business Plan Strategic Planning Market Analysis Brand Implementation Wood Company X X X Developed Business Plan Strategic Planning Market Analysis Brand Implementation