Brand Strategy: - Market Entry Analysis - Strategic Planning - Market Opportunity - Concept/Menu Evaluation - Competitive Trends & Analysis - Customer Profiles & Market Segment Targets - Requirements/Critical Path Brand Development: Identity Development - Conceptual Design Development - Operational Layout - Product Development - Sales Development - Product Prototype & Market Testing - Collateral Material Development - Brand Implementation: - Test Site Selection/Field Verification - Manufacturing of Branded Hardware - Installation of Carts, Kiosks & Store Systems - Marketing Programs - Merchandising Systems - Training Programs - Quality Assurance Programs